Taobao brand colors & logos
Taobao's brand colors are Orange Red (#FF4400), orange (#F8A000) and Crimson (#DD2727).
Large Chinese marketplace with diverse goods and secure buyer protections
- Category
- Shopping & E-commerce
- Founded
- 2003
- Employees
- 12k
- Headquarters
- Hangzhou, China
Taobao color palette
The official colors Taobao uses across its logo and interface. Click any swatch to copy its hex code.
| Color | Name | Hex | RGB | Role |
|---|---|---|---|---|
| Orange Red | #FF4400 | rgb(255, 68, 0) | Accent | |
| orange | #F8A000 | rgb(248, 160, 0) | Brand | |
| Crimson | #DD2727 | rgb(221, 39, 39) | Dark | |
| Medium Purple | #A98FE6 | rgb(169, 143, 230) | Light |
Taobao logos
The 2 marks Taobao publishes, at original quality. Copy one to the clipboard (SVG as code, everything else as an image), or save the original file.
Primary logo
SVG
Logo
PNG
Taobao fonts
The typefaces taobao.com loads, read from its own stylesheets. Generic fallbacks like sans-serif are left out.
- global-iconfont
- AlibabaSans102v1TaoBao-Bold
- AlibabaSans102v1TaoBao-Regular
- Ubuntu
- Cantarell
- Noto Sans
- PingFang SC
- PingFang TC
Taobao extracted colors
Every colour Taobao puts on screen, taken two ways: sampled from a screenshot of taobao.com, and read out of the site's own stylesheets.
Sampled from the homepage
Read from the stylesheets
black
orangered
white
whitesmoke
gainsboro
darkgray
darkslategray
floralwhite
gray
lightgray
The company behind taobao.com
Legal entity, size and classification for Taobao, as carried on the curated record.
- Legal name
- Taobao (China) Software Co., Ltd.
- Parent company
- Alibaba Group Holding Ltd.
- Founded
- 2003
- Employees
- 12,000
- Address
- 969 West Wen Yi Road, Yuhang District, Hangzhou, Zhejiang, China
- Classification
- Shopping & E-commerce · IAB22
- Domain
- taobao.com
About Taobao
An online consumer marketplace operated by Alibaba Group that connects buyers and sellers across categories like apparel, beauty, home goods, and electronics. The site provides branded flagship stores, live-streamed product demonstrations, personalized recommendations and escrow-style payment protections with seller return and damage guarantees.
This site serves consumers looking to purchase a wide range of goods and sellers seeking a large e-commerce channel. It lists millions of products from individual shops, brand flagship stores and third-party merchants, spanning fashion, beauty, home, digital devices and more. The platform integrates live-streaming commerce, influencer content and product Q&A to help shoppers evaluate items. It offers personalized recommendations and app-based promotions to tailor the shopping experience. Transactions are secured with an escrow-style mechanism that releases payment after delivery, and sellers commonly provide return and damage-replacement commitments to protect buyers. The site also includes utility features such as product translation and lifestyle content to combine shopping with informational services.
Every field on this page, from one API call.
The colours, logos, fonts and company facts above are the curated taobao.com record, served straight from the Prefetch API. Point it at any domain and get the same shape back.
GET /enrich 20 credits · brand + company + classification curl "https://api.prefetch.io/enrich?url=taobao.com" \ -H "x-api-key: $PREFETCH_API_KEY"
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