AliExpress brand colors & logos
AliExpress's brand colors are Tomato (#FD384F), Dodger Blue (#037CFF) and orange (#F89800).
Global marketplace offering millions of low-cost products with free shipping options.
- Category
- Shopping & E-commerce · Marketplace
- Founded
- 2010
- Headquarters
- Hangzhou, China
AliExpress color palette
The official colors AliExpress uses across its logo and interface. Click any swatch to copy its hex code.
| Color | Name | Hex | RGB | Role |
|---|---|---|---|---|
| Tomato | #FD384F | rgb(253, 56, 79) | Accent | |
| Dodger Blue | #037CFF | rgb(3, 124, 255) | Brand | |
| orange | #F89800 | rgb(248, 152, 0) | Secondary | |
| Black | #191919 | rgb(25, 25, 25) | Dark | |
| White | #FFFFFF | rgb(255, 255, 255) | Light |
AliExpress logos
The 3 marks AliExpress publishes, at original quality. Copy one to the clipboard as an image, or save the original file.
Primary logo
WEBP
Icon
JPG
Logo
WEBP
AliExpress fonts
The typefaces aliexpress.com loads, read from its own stylesheets. Generic fallbacks like sans-serif are left out.
- TT Norms Pro
- Open Sans
- SimSun
- slick
AliExpress extracted colors
Every colour AliExpress puts on screen, taken two ways: sampled from a screenshot of aliexpress.com, and read out of the site's own stylesheets.
Sampled from the homepage
Read from the stylesheets
crimson
orangered
white
whitesmoke
black
royalblue
gainsboro
tomato
darkgray
bisque
AliExpress imagery
Open Graph cards, banners and other published artwork found on the domain.
The company behind aliexpress.com
Legal entity, size and classification for AliExpress, as carried on the curated record.
- Legal name
- AliExpress
- Parent company
- Alibaba Group Holding Ltd.
- Founded
- 2010
- Address
- 969 West Wen Yi Road, Hangzhou, Zhejiang, China
- Classification
- Shopping & E-commerce · Marketplace · IAB22
- Domain
- aliexpress.com
About AliExpress
An international e-commerce marketplace connecting buyers with predominantly Chinese merchants across categories such as fashion, electronics, home goods, and toys. It offers a very large catalog of low-cost products, often with free shipping and app-based coupons.
The site functions as a global online marketplace where independent sellers list millions of consumer products across fashion, electronics, home & garden, toys, and more. It serves price-sensitive shoppers seeking a wide selection and low prices rather than curated or premium-brand assortments. Users can browse product listings, compare sellers, and take advantage of app coupons and promotional deals. The platform facilitates cross-border transactions and frequently offers free or low-cost international shipping on many items. Seller ratings, buyer protection mechanisms, and dispute resolution are used to manage transactions between shoppers and merchants. Its emphasis on scale, variety, and low prices differentiates it from brand-specific retailers and local marketplaces.
Every field on this page, from one API call.
The colours, logos, fonts and company facts above are the curated aliexpress.com record, served straight from the Prefetch API. Point it at any domain and get the same shape back.
GET /enrich 20 credits · brand + company + classification curl "https://api.prefetch.io/enrich?url=aliexpress.com" \ -H "x-api-key: $PREFETCH_API_KEY"
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