Amazon brand colors & logos
Amazon's brand colors are Vivid Orange (#FF6200), black (#000000) and White (#FFFFFF).
- Category
- Shopping & E-commerce
- Founded
- 1994
- Employees
- 1.5M (2023)
- Headquarters
- SEATTLE, United States
Amazon color palette
The official colors Amazon uses across its logo and interface. Click any swatch to copy its hex code.
| Color | Name | Hex | RGB | Role |
|---|---|---|---|---|
| Vivid Orange | #FF6200 | rgb(255, 98, 0) | — | |
| black | #000000 | rgb(0, 0, 0) | — | |
| White | #FFFFFF | rgb(255, 255, 255) | — |
Amazon logos
The 3 marks Amazon publishes, at original quality. Copy one to the clipboard as SVG code, or save the original file.
Primary logo
SVG
Logo
SVG
Logo
SVG
Amazon extracted colors
Every colour Amazon puts on screen, taken two ways: sampled from a screenshot of amazon.com, and read out of the site's own stylesheets.
Sampled from the homepage
Read from the stylesheets
black
gainsboro
lightgray
silver
white
whitesmoke
darkgray
darkslategray
dimgray
goldenrod
The company behind amazon.com
Legal entity, size and classification for Amazon, as carried on the curated record.
- Legal name
- Amazon.com, Inc.
- Founded
- 1994
- Employees
- 1,540,000 (as of 2023)
- Public listing
- AMZN, AMZ, AMZN
- ISIN
- CA02315E1051, US0231351067
- Address
- 410 TERRY AVENUE NORTH, SEATTLE, WA, United States
- Classification
- Shopping & E-commerce · IAB22
- Domain
- amazon.com
Every field on this page, from one API call.
The colours, logos, fonts and company facts above are the curated amazon.com record, served straight from the Prefetch API. Point it at any domain and get the same shape back.
GET /enrich 20 credits · brand + company + classification curl "https://api.prefetch.io/enrich?url=amazon.com" \ -H "x-api-key: $PREFETCH_API_KEY"
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