Yahoo brand colors & logos
Yahoo's brand colors are Dark Violet (#5F01D1), black (#000000) and white (#FFFFFF).
A broad online portal combining email, search and personalized news, finance, sports and weather.
- Category
- News & Media
- Founded
- 1994
- Headquarters
- New York, US
Yahoo color palette
The official colors Yahoo uses across its logo and interface. Click any swatch to copy its hex code.
| Color | Name | Hex | RGB | Role |
|---|---|---|---|---|
| Dark Violet | #5F01D1 | rgb(95, 1, 209) | Accent | |
| black | #000000 | rgb(0, 0, 0) | Dark | |
| white | #FFFFFF | rgb(255, 255, 255) | Light | |
| whitesmoke | #F8F8F8 | rgb(248, 248, 248) | Background |
Yahoo logos
The 3 marks Yahoo publishes, at original quality. Copy one to the clipboard as SVG code, or save the original file.
Primary logo
SVG
Logo
SVG
Alternate
SVG
Yahoo fonts
The typefaces yahoo.com loads, read from its own stylesheets. Generic fallbacks like sans-serif are left out.
- Yahoo Sans VF
- Yahoo Serif Display
Yahoo extracted colors
Sampled from a screenshot of yahoo.com, so these are the colours a visitor actually sees — including imagery and gradients the stylesheet never mentions.

Sampled from the homepage
Yahoo imagery
Open Graph cards, banners and other published artwork found on the domain.
The company behind yahoo.com
Legal entity, size and classification for Yahoo, as carried on the curated record.
- Legal name
- Yahoo
- Parent company
- Apollo Global Management
- Founded
- 1994
- Address
- New York, New York, US
- Classification
- News & Media · IAB12
- Domain
- yahoo.com
About Yahoo
A general-interest web portal that combines news coverage with email, search, weather, finance, sports scores and video. It aggregates original reporting and syndicated content to deliver headlines, personalized topics and everyday online utilities.
This site serves a broad consumer audience seeking news, information and everyday online services. It offers up-to-date coverage across politics, finance, sports, entertainment and lifestyle, alongside utilities such as email, search, weather forecasts and stock quotes. Content is a mix of original reporting, aggregated stories and multimedia like videos and live scores. Users can personalize topics and access quick links to events, market data and trending stories. Its distinguishing trait is the integration of content and basic web services in a single portal experience rather than focusing on one vertical.
Every field on this page, from one API call.
The colours, logos, fonts and company facts above are the curated yahoo.com record, served straight from the Prefetch API. Point it at any domain and get the same shape back.
GET /enrich 20 credits · brand + company + classification curl "https://api.prefetch.io/enrich?url=yahoo.com" \ -H "x-api-key: $PREFETCH_API_KEY"





