The New York Times brand colors & logos
The New York Times's brand colors are Crimson (#D0021B), Black (#000000) and White (#FFFFFF).
In-depth global reporting and investigative journalism from a large newsroom
- Category
- News & Media · International News
- Founded
- 1851
- Employees
- 6k
- Headquarters
- NEW YORK, United States
The New York Times color palette
The official colors The New York Times uses across its logo and interface. Click any swatch to copy its hex code.
| Color | Name | Hex | RGB | Role |
|---|---|---|---|---|
| Crimson | #D0021B | rgb(208, 2, 27) | Accent | |
| Black | #000000 | rgb(0, 0, 0) | Dark | |
| White | #FFFFFF | rgb(255, 255, 255) | Light |
The New York Times logos
The 3 marks The New York Times publishes, at original quality. Copy one to the clipboard (SVG as code, everything else as an image), or save the original file.
Primary logo
SVG
Logo
PNG
Icon
PNG
The New York Times fonts
The typefaces nytimes.com loads, read from its own stylesheets. Generic fallbacks like sans-serif are left out.
- nyt-athletic-slab
- nyt-cheltenham
- nyt-cheltenham-cond
- nyt-cheltenham-scaps
- nyt-cheltenham-small
- nyt-cheltenham-text-cond
- nyt-cheltenham-wide
- nyt-cheltenham-xcond
The New York Times extracted colors
Every colour The New York Times puts on screen, taken two ways: sampled from a screenshot of nytimes.com, and read out of the site's own stylesheets.
Sampled from the homepage
Read from the stylesheets
black
darkslategray
dimgray
steelblue
whitesmoke
darkgray
gray
darkgreen
gainsboro
lightgray
The New York Times imagery
Open Graph cards, banners and other published artwork found on the domain.
The building in Washington that houses the Commodity Futures Trading Commission.
Chief Justice John G. Roberts Jr., Justice Elena Kagan, and Justice Brett M. Kavanaugh at the State of the Union address earlier this year.
A person in the middle of a street.
Senator John Cornyn of Texas, left, shakes hands with voters at a campaign event in San Antonio ahead of his primary election runoff.
Brand asset
A red car drives down a country road lined on both sides with Trump signs.The company behind nytimes.com
Legal entity, size and classification for The New York Times, as carried on the curated record.
About The New York Times
A global news organization providing breaking news, investigative reporting, opinion, photos and video from reporters around the world. The site covers politics, business, technology, science, health, arts, sports and lifestyle, and offers newsletters, podcasts, puzzles and subscription-based access.
The site serves a broad international audience of readers seeking timely news, analysis and original reporting. It publishes breaking stories, long-form investigations, opinion pieces, multimedia packages, photojournalism and video produced by reporters across more than 150 countries. Editorial offerings span politics, business, technology, science, health, culture, sports, cooking, games and product reviews, plus specialty verticals and newsletters. The site also produces podcasts, puzzles and bespoke content like recipe collections and product reviews. Access includes a mixture of free content and subscriber-only material behind a paywall. Its distinguishing features are a large network of staff journalists, emphasis on investigative and explanatory journalism, and a range of supplementary products (newsletters, podcasts, games, and review services).
Every field on this page, from one API call.
The colours, logos, fonts and company facts above are the curated nytimes.com record, served straight from the Prefetch API. Point it at any domain and get the same shape back.
GET /enrich 20 credits · brand + company + classification curl "https://api.prefetch.io/enrich?url=nytimes.com" \ -H "x-api-key: $PREFETCH_API_KEY"
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