Instagram brand colors & logos
Instagram's brand colors are whitesmoke (#F8F8F8), lavenderblush (#F8F0F8) and gold (#F8C000).
Photo, video, and social networking platform.
- Category
- Technology · Social Networking
- Founded
- 2010
Instagram color palette
The official colors Instagram uses across its logo and interface. Click any swatch to copy its hex code.
| Color | Name | Hex | RGB | Role |
|---|---|---|---|---|
| whitesmoke | #F8F8F8 | rgb(248, 248, 248) | — | |
| lavenderblush | #F8F0F8 | rgb(248, 240, 248) | — | |
| gold | #F8C000 | rgb(248, 192, 0) | — | |
| crimson | #F80060 | rgb(248, 0, 96) | — |
Instagram logos
The 13 marks Instagram publishes, at original quality. Copy one to the clipboard (SVG as code, everything else as an image), or save the original file.
Primary logo
SVG
Logo
SVG
Symbol
SVG
Symbol
SVG
Alternate
SVG
Alternate
SVG
Logo
PNG
Logo
PNG
Symbol
PNG
Symbol
PNG
Alternate
PNG
Alternate
PNG
Logo
WEBP
Instagram fonts
The typefaces instagram.com loads, read from its own stylesheets. Generic fallbacks like sans-serif are left out.
- Instagram Sans
Instagram extracted colors
Every colour Instagram puts on screen, taken two ways: sampled from a screenshot of instagram.com, and read out of the site's own stylesheets.
Sampled from the homepage
Read from the stylesheets
black
darkslategray
dodgerblue
gainsboro
mediumslateblue
royalblue
whitesmoke
lightslategray
slategray
blueviolet
Instagram imagery
Open Graph cards, banners and other published artwork found on the domain.
The company behind instagram.com
Legal entity, size and classification for Instagram, as carried on the curated record.
- Legal name
- Parent company
- Meta Platforms, Inc.
- Founded
- 2010
- Classification
- Technology · Social Networking · IAB19-18
- Domain
- instagram.com
About Instagram
Instagram is a social networking platform centered on photo and video sharing, messaging, creator content, Stories, Reels, live video, and social discovery.
Instagram is a global consumer social media platform where users create profiles, share photos and videos, follow other accounts, message each other, discover creator and brand content, and engage with short-form video, Stories, live streams, and shopping-related features. Its core business is a social networking and digital advertising platform, not developer software.
Every field on this page, from one API call.
The colours, logos, fonts and company facts above are the curated instagram.com record, served straight from the Prefetch API. Point it at any domain and get the same shape back.
GET /enrich 20 credits · brand + company + classification curl "https://api.prefetch.io/enrich?url=instagram.com" \ -H "x-api-key: $PREFETCH_API_KEY"
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