Baidu brand colors & logos
Baidu's brand colors are Royal Blue (#4E6EF2), red (#E00000) and Black (#222222).
China's leading Chinese-language search engine with vast web index.
- Category
- Technology · Web Search
- Founded
- 2000
- Employees
- 34k (2024)
- Headquarters
- BEIJING, China
Baidu color palette
The official colors Baidu uses across its logo and interface. Click any swatch to copy its hex code.
| Color | Name | Hex | RGB | Role |
|---|---|---|---|---|
| Royal Blue | #4E6EF2 | rgb(78, 110, 242) | Accent | |
| red | #E00000 | rgb(224, 0, 0) | Accent | |
| Black | #222222 | rgb(34, 34, 34) | Dark | |
| White | #FFFFFF | rgb(255, 255, 255) | Light |
Baidu logos
The 4 marks Baidu publishes, at original quality. Copy one to the clipboard as SVG code, or save the original file.
Primary logo
SVG
Logo
SVG
Symbol
SVG
Symbol
SVG
Baidu fonts
The typefaces baidu.com loads, read from its own stylesheets. Generic fallbacks like sans-serif are left out.
- Microsoft Yahei
- 微软雅黑
- 宋体
- cIconfont
- PingFang SC
- PingFangSC-Medium
- PingFangSC-Regular
Baidu extracted colors
Every colour Baidu puts on screen, taken two ways: sampled from a screenshot of baidu.com, and read out of the site's own stylesheets.
Sampled from the homepage
Read from the stylesheets
black
darkgray
gainsboro
ghostwhite
mediumslateblue
royalblue
whitesmoke
aliceblue
silver
white
Baidu imagery
Open Graph cards, banners and other published artwork found on the domain.
The company behind baidu.com
Legal entity, size and classification for Baidu, as carried on the curated record.
- Legal name
- Baidu, Inc.
- Founded
- 2000
- Employees
- 33,500 (as of 2024)
- Public listing
- BIDU, 89888, 9888, B1C, BAIDF, BIDU
- ISIN
- KYG070341048, US0567521085
- Address
- BAIDU CAMPUS, NO. 10 SHANGDI 10TH STREET, HAIDIAN DISTRICT, BEIJING, CHINA, China
- Classification
- Technology · Web Search · IAB19-34
- Domain
- baidu.com
About Baidu
A Chinese-language search engine that helps users quickly find information across a vast index of Chinese web pages. It returns ranked results and related content to make information retrieval convenient for Chinese-speaking internet users.
The site provides a Chinese-language search engine that indexes and retrieves information from an extensive corpus of Chinese webpages. It enables Chinese-speaking users to find relevant content quickly through keyword queries and ranked search results. The platform also supports related search verticals such as news, maps, images, and specialized result types. It emphasizes local relevance and Chinese-language indexing to improve result accuracy for its primary audience. The service offers commercial search placements and developer-facing tools and APIs for integration. Its core users are mainland China and other Chinese-speaking internet users seeking information and online services.
Every field on this page, from one API call.
The colours, logos, fonts and company facts above are the curated baidu.com record, served straight from the Prefetch API. Point it at any domain and get the same shape back.
GET /enrich 20 credits · brand + company + classification curl "https://api.prefetch.io/enrich?url=baidu.com" \ -H "x-api-key: $PREFETCH_API_KEY"
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