Prime Video brand colors & logos
Prime Video's brand colors are Royal Blue (#177BCE), Dodger Blue (#0078F8) and Black (#0F171E).
Stream thousands of movies and TV shows, including Amazon Originals.
- Category
- Arts & Entertainment · TV & Video
- Founded
- 2006
- Employees
- 1.5M (2023)
- Headquarters
- SEATTLE, United States
Prime Video color palette
The official colors Prime Video uses across its logo and interface. Click any swatch to copy its hex code.
| Color | Name | Hex | RGB | Role |
|---|---|---|---|---|
| Royal Blue | #177BCE | rgb(23, 123, 206) | Primary | |
| Dodger Blue | #0078F8 | rgb(0, 120, 248) | Secondary | |
| Black | #0F171E | rgb(15, 23, 30) | Dark | |
| White | #FFFFFF | rgb(255, 255, 255) | Light |
Prime Video logos
The 4 marks Prime Video publishes, at original quality. Copy one to the clipboard (SVG as code, everything else as an image), or save the original file.
Primary logo
SVG

Logo
PNG

Logo
PNG

Alternate
PNG
Prime Video fonts
The typefaces primevideo.com loads, read from its own stylesheets. Generic fallbacks like sans-serif are left out.
- Amazon Ember
- Amazon Arabic Ember
Prime Video extracted colors
Every colour Prime Video puts on screen, taken two ways: sampled from a screenshot of primevideo.com, and read out of the site's own stylesheets.

Sampled from the homepage
Read from the stylesheets
black
darkslategray
dimgray
gainsboro
gold
whitesmoke
steelblue
white
darkgray
goldenrod
Prime Video imagery
Open Graph cards, banners and other published artwork found on the domain.
The company behind primevideo.com
Legal entity, size and classification for Prime Video, as carried on the curated record.
- Legal name
- Amazon.com, Inc.
- Founded
- 2006
- Employees
- 1,540,000 (as of 2023)
- Public listing
- AMZN, AMZ, AMZN
- ISIN
- CA02315E1051, US0231351067
- Address
- 410 TERRY AVENUE NORTH, SEATTLE, WA, United States
- Classification
- Arts & Entertainment · TV & Video · 1-2
- Domain
- primevideo.com
About Prime Video
Prime Video is a subscription-based video streaming service, part of Amazon, offering a vast library of movies, TV shows, and original content.
Launched in 2006 as Amazon Unbox, later rebranded to Prime Video, the service is available in over 240 countries. It produces award-winning original series like The Marvelous Mrs. Maisel and The Boys, and offers additional channel subscriptions. Prime Video is integrated with Amazon Prime membership but also available as a standalone subscription.
Every field on this page, from one API call.
The colours, logos, fonts and company facts above are the curated primevideo.com record, served straight from the Prefetch API. Point it at any domain and get the same shape back.
GET /enrich 20 credits · brand + company + classification curl "https://api.prefetch.io/enrich?url=primevideo.com" \ -H "x-api-key: $PREFETCH_API_KEY"
