Bilibili logo

Bilibili brand colors & logos

Bilibili's brand colors are Dark Gray (#999999), Royal Blue (#0654C0) and Hot Pink (#FB7299).

China's leading ACG-focused video and live streaming community.

Category
Arts & Entertainment · Television
Founded
2009
Employees
3k
Headquarters
SHANGHAI, China

Bilibili color palette

The official colors Bilibili uses across its logo and interface. Click any swatch to copy its hex code.

Bilibili brand colors with hex and RGB values
ColorNameHexRGBRole
Dark Gray#999999rgb(153, 153, 153)Accent
Royal Blue#0654C0rgb(6, 84, 192)Dark
Hot Pink#FB7299rgb(251, 114, 153)Light
Indian Red#D83868rgb(216, 56, 104)

Bilibili logos

The 4 marks Bilibili publishes, at original quality. Copy one to the clipboard (SVG as code, everything else as an image), or save the original file.

Bilibili primary logo

Primary logo

SVG

Bilibili logo

Logo

PNG

Bilibili symbol

Symbol

PNG

Bilibili icon

Icon

JPG

Bilibili fonts

The typefaces bilibili.com loads, read from its own stylesheets. Generic fallbacks like sans-serif are left out.

  • PingFang SC
  • Hiragino Sans GB
  • Microsoft YaHei
  • bilifont

Bilibili extracted colors

Every colour Bilibili puts on screen, taken two ways: sampled from a screenshot of bilibili.com, and read out of the site's own stylesheets.

Sampled from the homepage

Read from the stylesheets

black

darkslategray

lavenderblush

palevioletred

whitesmoke

dimgray

lavender

saddlebrown

darkgray

gray

The company behind bilibili.com

Legal entity, size and classification for Bilibili, as carried on the curated record.

Legal name
Bilibili Inc.
Founded
2009
Employees
3,000
Public listing
BILI, 9626, BLBLF
ISIN
KYG1098A1013, US0900401060
Address
17TH FLOOR, BUILDING 3, GUOZHENG CENTER, NO. 485 ZHENGLI ROAD, YANGPU DISTRICT, SHANGHAI, China
Classification
Arts & Entertainment · Television · IAB1-7
Domain
bilibili.com

About Bilibili

A Chinese video-sharing platform focused on anime, gaming, and user-generated creative content with real-time comment overlay. It hosts short and long-form videos, live streams, and communities around ACG culture and creators.

This site is a Chinese video-sharing and streaming platform serving fans of animation, comics, games, and broader youth-oriented culture. It offers user-generated videos, live broadcasts, community interaction features including real-time comment overlays, and creator tools for uploading and monetizing content. The platform aggregates timely anime episodes, original creator content, music, and short-form clips alongside topical documentaries and lifestyle videos. It caters primarily to young, engaged audiences and creator communities who value participatory commentary and niche subcultures. Compared with general video sites, it emphasizes ACG culture, community-driven interaction, and features that foster creator-viewer engagement.

enrich — bilibili.com

Every field on this page, from one API call.

The colours, logos, fonts and company facts above are the curated bilibili.com record, served straight from the Prefetch API. Point it at any domain and get the same shape back.

GET /enrich 20 credits · brand + company + classification
curl "https://api.prefetch.io/enrich?url=bilibili.com" \
  -H "x-api-key: $PREFETCH_API_KEY"

More brand kits