Bilibili brand colors & logos
Bilibili's brand colors are Dark Gray (#999999), Royal Blue (#0654C0) and Hot Pink (#FB7299).
China's leading ACG-focused video and live streaming community.
- Category
- Arts & Entertainment · Television
- Founded
- 2009
- Employees
- 3k
- Headquarters
- SHANGHAI, China
Bilibili color palette
The official colors Bilibili uses across its logo and interface. Click any swatch to copy its hex code.
| Color | Name | Hex | RGB | Role |
|---|---|---|---|---|
| Dark Gray | #999999 | rgb(153, 153, 153) | Accent | |
| Royal Blue | #0654C0 | rgb(6, 84, 192) | Dark | |
| Hot Pink | #FB7299 | rgb(251, 114, 153) | Light | |
| Indian Red | #D83868 | rgb(216, 56, 104) | — |
Bilibili logos
The 4 marks Bilibili publishes, at original quality. Copy one to the clipboard (SVG as code, everything else as an image), or save the original file.
Primary logo
SVG

Logo
PNG

Symbol
PNG

Icon
JPG
Bilibili fonts
The typefaces bilibili.com loads, read from its own stylesheets. Generic fallbacks like sans-serif are left out.
- PingFang SC
- Hiragino Sans GB
- Microsoft YaHei
- bilifont
Bilibili extracted colors
Every colour Bilibili puts on screen, taken two ways: sampled from a screenshot of bilibili.com, and read out of the site's own stylesheets.
Sampled from the homepage
Read from the stylesheets
black
darkslategray
lavenderblush
palevioletred
whitesmoke
dimgray
lavender
saddlebrown
darkgray
gray
The company behind bilibili.com
Legal entity, size and classification for Bilibili, as carried on the curated record.
- Legal name
- Bilibili Inc.
- Founded
- 2009
- Employees
- 3,000
- Public listing
- BILI, 9626, BLBLF
- ISIN
- KYG1098A1013, US0900401060
- Address
- 17TH FLOOR, BUILDING 3, GUOZHENG CENTER, NO. 485 ZHENGLI ROAD, YANGPU DISTRICT, SHANGHAI, China
- Classification
- Arts & Entertainment · Television · IAB1-7
- Domain
- bilibili.com
About Bilibili
A Chinese video-sharing platform focused on anime, gaming, and user-generated creative content with real-time comment overlay. It hosts short and long-form videos, live streams, and communities around ACG culture and creators.
This site is a Chinese video-sharing and streaming platform serving fans of animation, comics, games, and broader youth-oriented culture. It offers user-generated videos, live broadcasts, community interaction features including real-time comment overlays, and creator tools for uploading and monetizing content. The platform aggregates timely anime episodes, original creator content, music, and short-form clips alongside topical documentaries and lifestyle videos. It caters primarily to young, engaged audiences and creator communities who value participatory commentary and niche subcultures. Compared with general video sites, it emphasizes ACG culture, community-driven interaction, and features that foster creator-viewer engagement.
Every field on this page, from one API call.
The colours, logos, fonts and company facts above are the curated bilibili.com record, served straight from the Prefetch API. Point it at any domain and get the same shape back.
GET /enrich 20 credits · brand + company + classification curl "https://api.prefetch.io/enrich?url=bilibili.com" \ -H "x-api-key: $PREFETCH_API_KEY"