Affirm brand colors & logos
Affirm's brand colors are Dark Slate Blue (#2F2FC1), Black (#101820) and White (#FFFFFF).
Transparent buy-now-pay-later and flexible financing for online and in-store purchases
- Category
- Finance
- Founded
- 2012
- Employees
- 3k
- Headquarters
- SAN FRANCISCO, United States
Affirm color palette
The official colors Affirm uses across its logo and interface. Click any swatch to copy its hex code.
| Color | Name | Hex | RGB | Role |
|---|---|---|---|---|
| Dark Slate Blue | #2F2FC1 | rgb(47, 47, 193) | Accent | |
| Black | #101820 | rgb(16, 24, 32) | Dark | |
| White | #FFFFFF | rgb(255, 255, 255) | Light | |
| Royal Blue | #4848F0 | rgb(72, 72, 240) | — |
Affirm logos
The 5 marks Affirm publishes, at original quality. Copy one to the clipboard (SVG as code, everything else as an image), or save the original file.
Primary logo
SVG
Logo
SVG
Logo
SVG
Symbol
SVG
Icon
JPG
Affirm fonts
The typefaces affirm.com loads, read from its own stylesheets. Generic fallbacks like sans-serif are left out.
- Calibre
- Axiforma for Affirm
- Axiforma
- swiper-icons
Affirm extracted colors
Every colour Affirm puts on screen, taken two ways: sampled from a screenshot of affirm.com, and read out of the site's own stylesheets.
Sampled from the homepage
Read from the stylesheets
black
cornflowerblue
darkslategray
white
whitesmoke
royalblue
dimgray
gainsboro
gray
lightgray
Affirm imagery
Open Graph cards, banners and other published artwork found on the domain.
The company behind affirm.com
Legal entity, size and classification for Affirm, as carried on the curated record.
About Affirm
A financial services platform that offers buy-now-pay-later and multi‑month financing options with transparent pricing and no hidden fees. Users can view estimated payment plans, shop with a virtual or physical card, and add Affirm to digital wallets and browser extensions for checkout.
The site serves consumers looking for point-of-sale financing and flexible payment plans for everyday purchases. It explains how to use installment options, the Affirm Card, and integrations with Apple Pay, Google Pay, and a browser extension to shop across millions of merchants. The platform emphasizes upfront disclosure of total cost and consistent payments, offering 0% APR 'Pay in 4' and longer-term plans with rates disclosed up front. The site also provides eligibility information, lender disclosures, and banking partners that hold customer accounts. By combining a checkout-focused experience with tools to estimate purchasing power, it differentiates itself from traditional credit products through simpler terms and integrations with digital wallets and merchant ecosystems.
Every field on this page, from one API call.
The colours, logos, fonts and company facts above are the curated affirm.com record, served straight from the Prefetch API. Point it at any domain and get the same shape back.
GET /enrich 20 credits · brand + company + classification curl "https://api.prefetch.io/enrich?url=affirm.com" \ -H "x-api-key: $PREFETCH_API_KEY"
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